Turn Two's Best Advice of 2023

January 2, 2024

By: Scott Westcott

The start of a new year is a good time to look ahead. But it's also a great time to look back.

In that spirit, we've identified some of our best advice from the past year that can be helpful as you get rolling with your 2024 communications.

Here are some of our favorites:

Staying Ahead of the Bots
The rapid growth of artificial intelligence-powered writing tools has left many writers wondering whether we're all destined to be replaced by bots. Yes, AI can crank out readable content quickly, but we still have a trick or two up our human sleeves.

As a bonus, we also offered some great advice on how to create an AI policy.

Coming Clean About a Troubled History
Talking about a troubled past is not easy. But when you communicate your organization’s history, you create opportunities to build trust and start new conversations about your mission.

Closing Divides
As our nation continues to grow more divided, social good communicators must come together to close our fissures and confront toxic polarization.

Finding the Right Words
But we cannot come together unless we can figure out how to talk frankly about hot-button issues. Here are some helpful ways to find the right words.

Perfecting Your Next Media Pitch
Having trouble getting reporters to cover your organization? Consider asking yourself these 5 questions before sending out your next pitch.

Refining Your Instagram Strategy
Social media never stands still. That's especially true for Instagram — the most important social channel for many social-good organizations. Here's how to develop an effective IG strategy that connects with current audiences.

Telling Stories Ethically
As social-good communicators, we have a duty to tell stories in ways that don't inflict undue harm or perpetuate stereotypes. With that in mind, we partnered with NEON to create an ethical storytelling guide that can serve as a starting point for creating guidelines for your own organization.

Later this week, we'll be sharing the communications and PR trends that will shape your work in 2024.