3 Under-the-Radar Targets for Your PR Pitches

News Alert: You can get more mileage out of your next press release or pitch by thinking beyond the usual suspects on your media list.

Here are three target areas that often fly under the radar:

Association publications: There are scores of associations out there eager to publish news about one of their members or the latest advancements or compelling thought leadership in their field. And many of these organizations publish e-newsletters as well as quarterly print publications. Associations can offer easy access to get in front of a captive audience in ways that could help build relationships or lead to potential partnerships down the road.

Alumni publications and hometown newspapers: If your pitch is significantly focused on an individual, consider sending it to the alumni publication at the subject’s alma mater or their hometown newspaper.

Earlier this year, we sent a press release about a leader getting selected for a high-profile role to the alumni publications’ office at their alma mater. Not only did the alumni magazine publish the piece, they also asked for the individual’s email address so the university president could send along a note of congratulations.

As for the hometown paper, nothing makes a mom prouder or an old high school rival feel more humble than a mention or even a meaty feature on a local kid who made good.

E-newsletters: You likely have a few of these in your email inbox right now. E-newsletters such as Morning Brew, Good Good Good, and The Skimm publish daily and offer the opportunity to get your news delivered to lots of loyal readers. While many of these newsletter focus on adding their own fresh takes to the latest headlines, some are looking for original content or news that is flying under the radar.

No doubt, getting published in most of these media outlets doesn’t compare to a placement in the New York Times or the Washington Post. But they do offer an excellent – and often easy – opportunity to get your news in front of key target audiences and provide you with a shareable link to promote via social media and other channels.

Beats just hearing the crickets.