April PR & Communications Thought Starters

April 28, 2024

By: Scott Westcott

April promises to bring its customary showers and fool’s day along with a once-in-a-generation solar eclipse.

It also provides several great hooks for PR pitches, thought leadership, and social media content.

With that in mind, here are some key events, dates, and happenings that the Turn Two team is tracking to help you plan your communications activities for the month ahead.  

April 6-8 – An end to the madness: March Madness concludes with the national championship game on April 8 in Phoenix. It’s your last chance for a year to find a clever March Madness news hook.

April 8 – Solar Eclipse: Every part of the country will experience some effects from a rare solar eclipse, with some sections from Texas to Maine experiencing up to four minutes of complete mid-afternoon darkness. You can search by zip code to find the exact time for your location. 

April 11 – Anniversary the Civil Rights Act of 1968: The landmark law prohibited discrimination in housing, protected civil rights workers and expanded the rights of Native Americans. The anniversary provides a hook to highlight progress on these issues, or a call to action amid the bevy of attacks on DEI.

April 15 – 128th Boston Marathon: Nothing says persistence or going the extra mile(s) than a good marathon metaphor. And Boston, of course, is one marathon that is readily familiar to non-runners. The Boston Marathon offers a timely framework for a thought leadership piece.

April 21-27 – National Volunteer Week: There are ample opportunities to leverage this week to highlight the great work of volunteers, showcase team members who volunteer, or use it as a call to action for greater community involvement.  

April 22 – Earth Day: A tried-and-true opportunity to highlight your organization’s sustainability efforts or publicize your work or view on key environmental causes.

April 23 – World Book Day: A day dedicated to books, authors, and intellectual property protection, which lands in April to mark the birth or death of notable writers including William Shakespeare. This day could be a great springboard to highlight favorite books among your staff, or to highlight pressing issues such as the rise of book bans in schools and libraries around the country.