Unify Your Content with Linktree

November 16, 2023

By: Nicki Faircloth

Do you feel overwhelmed trying to market all of your organization’s links? There are so many, right? First it’s the website, then the Facebook, Twitter, Instagram, latest blog posts, donation page and the list goes on and on.

Between changing algorithms and unlimited online content, it’s easy to feel like we’re never doing enough.

But instead of stressing about the bottomless need to create more content, there’s one simple tool that can make an outsized impact. Using Linktree, can help increase engagement across the board for your existing pages so you make the most of the content and key information you’ve already created – and be more efficient and strategic moving forward.  

So what is Linktree? It’s a landing page for all your organization’s most important and most timely webpage links.

You’re probably thinking, great, now I have to learn yet another platform – but that’s where we’re here for you. We read the 2023 Linktree Creators Report so you don’t have to.

Below are eight high points of why your organization should be utilizing a Linktree page and what the benefits are. 

Organize all of your content into a one stop shop

With Linktree you’re able to store all of your website and social media links on one webpage, making it easier for your followers to access your complete online presence in one place without having to search.

Provides more clicks and engagement across all your links

Since Linktree allows you to store all of your links in one place, your website, social media pages and event invites will be more accessible – meaning more clicks and engagement!

For example: In 2022, users who added their Eventbrite links to their Linktree account experienced 200% more engagement than those who didn’t. Work smarter not harder folks!

Grow your social media presence more easily

The most popular Linktree’s get traffic from an average of 12 sources, with the top 3 being Instagram, Tiktok and Twitter. Sure, someone could scour your website for your row of social media buttons, but that’s extra work. With Linktree, your followers can access all of your social media pages in one spot without searching.

Get more traction on what’s relevant to your organization

Linktree allows you to add any link, not just your social media platforms. That includes annual reports, timely surveys, Google docs you need feedback on, donate links and links to purchase organizational swag. As fundraisers end, new content goes up or surveys expire – you can easily move, delete and update your links as needed.

No need to cater to 50 algorithms

With Linktree you’re able to get your audience where you want them, faster. No need to cater to the algorithms of each platform or website you’re sharing in order to get more views. You’ll be thanking your loyal followers by providing them a more direct way to engage in your work instead of posting what the algorithm wants. You’ll also become less reliant on changing algorithms.

You have the ability to choose

You’re able to put your links in order on your Linktree page. This ensures that your most important links are seen first. You can also edit and change these positions or links any time.

Pro tip: The first three links have an average of 130% higher click rates than links further down your list. So if you’re promoting a new report, move that link to the top of the list.

Fuel more donations

For nonprofits,, when you’re in a fundraising blitz, putting your donate link at the top of your page, along with links to purchase organizational swag or event tickets, will ensure you’re bringing in more funds. It’s another example of Linktree amplifying what you’re already doing.

Spice up your Instagram account

Instagram does not allow you to embed links in your posts unless you have a certain number of followers, which can make it hard for organizations to share links to their media placements, latest blog posts or annual reports. There is (kind of) a way around this though.

By replacing the sole link you’re allowed in your bio from your website link to your Linktree link, you’re able to give your followers direct access to all of your links in one place, that way they don’t have to comb through your website to find what they’re looking for (and likely losing interest along the way). 

Here is an example of an organizational Linktree page: https://linktr.ee/commsfoundations

Thank you for reading, now here is one more nugget as a parting gift for you personally. 

Why you should create a Linktree to promote your personal accomplishments

Whether you’re job searching, seeking new board memberships or just trying to show the world everything you’ve accomplished – Linktree helps you do this for free! 

Add in links to articles you’ve been quoted in, your professional social media accounts, blog posts or pieces you’ve contributed to. This is your opportunity to really showcase what you’ve been working on to an audience of folks who want to know!

Here is an example of a personal bio Linktree page: https://linktr.ee/nickifaircloth 

Food for thought: “People need to get to where they want to go within two clicks, otherwise they're going to leave,” - 2023 Linktree Creator Report.