A Year’s Worth of Advice for a Productive 2020

It’s not hard to believe that the year’s almost over.

I know this statement runs contrary to everything you’re reading as of late, but at some point we should come to grips with the reality that time flies: months pass and years end.

Whether you believe it’s almost over or not, the end of the year offers a chance to look back – and look ahead.

This week, I thought I’d do just that and highlight some of our most popular blog posts from 2019, all of which can provide some insights to help you make the most of 2020.

Here are some pieces that stood out:

Op-eds can be a powerful tool to get your message out, but they should be used wisely to assure maximum impact. Should you do an op-ed? tees up key questions you need to ask before you start crafting an op-ed. Peter recently highlighted the results of such thinking with 3 Op-eds that are Helping Nonprofits Make Year-end Headlines.

When it comes to effective leadership communications, it’s best to be prepared. Keys to a Great Leader Interview provides a roadmap for capturing key insights and stories from leaders that can be at the ready when you need them. Then check out, 6 Tips to Help you Become a Better Ghostwriter, to help you deliver content in an authentic voice.

Case studies are a great way to highlight your success. Yet too often they are dry and boring. This Classic Storytelling Formula Can Help Make Your Case Studies Sing can help you create case studies that people actually want to read.

And speaking of storytelling, aim to reach beyond the show-don’t tell approach to engage your audience with The New Rule of Storytelling: Don’t Just Show, Involve.

Yes, I admit the year is fading fast, yet there is still time to get some plum media placements. 4 Ways to Get Your Story Told During the Holidays tells you how to get it done.

Make sure you take the time to enjoy the holidays – and recharge for a great 2020!