BLOG
on message
Recent Posts
COVID-19 Communications 3.0
Here are 3 thoughts on ways to communicate about COVID-19 in the weeks ahead.
Timing Matters in Communications
Here are three things worth keeping in mind when it comes to timing and communications.
You’ll Be Thanking Yourself This Fall If You Do These 4 Things Now
Here are four ways to use your summertime wisely.
5 Ideas for Telling Familiar Stories in New Ways
Freshen up your storytelling with these approaches.
Internal Comms Key as Employers Weigh Return-to-Office Options
5 tips for keeping employees in the loop as COVID-19 crisis fades.
5 Ways to Build a Stronger Executive Presence
Whether you're a new hire or a seasoned pro, we all have lessons to learn.
Making Your Communications More Inclusive to People With Disabilities
Here are some simple things you can do to make your content more accessible.
3 Communications Tips for the Post-Pandemic Era
Here's how to make sure your messaging is responsible and on target in the weeks and months ahead.
Swing and a Miss: A PR Lesson From the MLB
We all have times when we have to make an unpopular decision – and we all are in the business of treating people well. How we handle those tough decisions – and the people they involve – matters.
Opinion Pages are Changing -- Here's Why it Matters to You
Times’ editors are taking steps to what they believe will make the opinion section more inclusive and welcoming to a wider range of voices, some of whom traditionally faced barriers to being heard.
Read This Before You Send Your Next Media Pitch
While others are deluging reporters and editors with off-topic pitches and failing to give journalists what they really need to tell good stories, good PR pros can stand out and get meaningful coverage.
Preparing to Communicate About the Chauvin Verdict
Last summer, in the wake of Floyd’s murder, many organizations felt compelled to issue public statements condemning his horrific treatment and standing behind those who were protesting for change. Some of those statements were genuine and heartfelt. Others rang hollow or appeared to be performative acts of wokeness.
Finding the story
Often, the best stories are found when you are away from your computer, interacting with those in and close to your organization.
Use News Conferences and Briefings as Thought Leadership Opportunities
Virtual news briefings are well worth the effort and can be a tool to help position experts as potential sources for the media.
Join us next Wednesday, March 24, 2 p.m. ET, for a free webinar in which we’ll show you how to stage your own virtual news conference.
Got Writer’s Block? Turn Here for Some Inspiration
There’s value in studying works of those who excel at their craft. Here are some of my favorite places to go to find inspiration.
6 Tricks for Pitching the Trades
When organizations build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work -- the trade press.
Virtual News Conferences – Here to Stay
The pandemic has transformed how we share information with the media – and we’ve discovered that virtual news conferences have become a valuable way to get media attention.
A Communicator’s Guide to the COVID-19 Anniversary
We’re fast approaching a somber anniversary: 3/11 – the day that the COVID-19 pandemic hit home in the U.S. With this milestone approaching, it’s worth assessing how you are communicating as the crisis continues, and if there are ways to improve.
Turn Your Data Into a Story Worth Telling
When you’re confronted with spreadsheets full of numbers, it’s not always easy to spot the story that’s buried in all of those rows and columns. So how do you find stories in your data?