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Scott Westcott Scott Westcott

3 Questions For Better Content

One excellent piece of content is worth way more than a batch of mediocre pieces. In fact, if you’re only concerned about volume, you might not want to bother in the first place. Three questions to consider before you start typing.

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Peter Panepento Peter Panepento

Most Reports Fall Flat. Here Are 4 Ways to Make Them Pop

Most organizations spend inordinate amounts of time producing annual reports and impact reports that fail to fully connect with their audiences. They might look nice. They might feature a well-constructed narrative. But they fail to capture the imagination of most readers.

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Scott Westcott Scott Westcott

Prepping for a New Administration

Regardless of where your organization falls on the political spectrum, it’s worth assessing the potential impacts -- and how they may inform your communications.

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Scott Westcott Scott Westcott

Communicating Amid Uncertain Times

As you consider communicating with internal and external audiences in the wake of yesterday’s events and over the weeks ahead, here are three things worth thinking about.

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Scott Westcott Scott Westcott

Santa Claus as Thought Leader

Maybe it’s because he’s been around so long, but Santa Claus rarely gets his due as a pioneering thought leader.

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