Virtual news briefings are well worth the effort and can be a tool to help position experts as potential sources for the media.

Join us next Wednesday, March 24, 2 p.m. ET, for a free webinar in which we’ll show you how to stage your own virtual news conference.

There’s value in studying works of those who excel at their craft. Here are some of my favorite places to go to find inspiration.

When organizations build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. But they often overlook an important potential avenue for spreading the word about their work -- the trade press.

The pandemic has transformed how we share information with the media – and we’ve discovered that virtual news conferences have become a valuable way to get media attention.

We’re fast approaching a somber anniversary: 3/11 – the day that the COVID-19 pandemic hit home in the U.S. With this milestone approaching, it’s worth assessing how you are communicating as the crisis continues, and if there are ways to improve.

When you’re confronted with spreadsheets full of numbers, it’s not always easy to spot the story that’s buried in all of those rows and columns. So how do you find stories in your data?

It’s not often that I come across a nonprofit annual report that breaks the mold. That’s why I was really excited when I came across this gem from Fight Colorectal Cancer.

One excellent piece of content is worth way more than a batch of mediocre pieces. In fact, if you’re only concerned about volume, you might not want to bother in the first place. Three questions to consider before you start typing.

Most organizations spend inordinate amounts of time producing annual reports and impact reports that fail to fully connect with their audiences. They might look nice. They might feature a well-constructed narrative. But they fail to capture the imagination of most readers.

Regardless of where your organization falls on the political spectrum, it’s worth assessing the potential impacts -- and how they may inform your communications.

As you consider communicating with internal and external audiences in the wake of yesterday’s events and over the weeks ahead, here are three things worth thinking about.

Maybe it’s because he’s been around so long, but Santa Claus rarely gets his due as a pioneering thought leader.

We made it! Well, to be precise, we’ve almost made it to the end of 2020 – a year that has presented a boatload of challenges and stresses that seemed unimaginable at this time last year.

2020 will soon be in the rearview mirror. Good riddance, right? But not so fast. There are plenty of lessons from 2020 that can serve you well in the year ahead.

Thanksgiving is likely the most resilient of holidays. While it surely looks and feels different this year, its core message never wavers.

Here are five things you can be doing now to help your organization get a leg up on getting its story told during this most-uncommon holiday season.

Here are four tactics that will help your post-election pitch hit the mark.

Why journalism ethics matter to communications professionals.

Here's a True/False test that can help you navigate some common situations that crop up for organizations that deal with the media.

A cautionary tale from the Heartland.